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Kimberly’s Own Voucher for e-Business

September 1, 2016 by

Business Innovation & Entrepreneurship

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Kimberly’s Own Voucher for e-Business

Kimberly's Own

Kimberly’s Own was previously a premium granola maker that worked with FIRSt to develop recipes; it was later turned into novel products that are now for sale through retail channels. They are now working with the Centre for Business at GBC on e-business and online marketing strategies. The two marketing students working on this project – lead by principal investigator Paul Gillespie, are expected to add social media to the current web site, in order to find customers in 2 provinces beyond Ontario, and increase sales through 2014.

For more information about this or any of our projects, please connect with us.

Partner

  • Kimberley’s Own

Principal-investigator

  • Paul Gillespie

Centre

  • Business/Social Innovation & Entrepreneurship

Lab

  • Centre for Business

Project-year

  • 2014
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