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Manning Canning Voucher for E-Business

September 1, 2016 by

Business Innovation & Entrepreneurship

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Manning Canning Voucher for E-Business

Manning Canning

Manning Canning is currently in its second year of operation that sells preserved foods and offers food preserving classes. Manning Canning is now working with the Centre for Business at GBC on e-business and online marketing strategies. Two marketing students have been engaged to help reorganizing its website and adding e-commerce capacity. The marketing students are also expected to increase Manning Canning’s market awareness, doubling traffic to the web site, increasing number of canning classes and growing email database by 50% offer concrete initiatives from which the faculty and students can select.

FULL STORY

For more information about this or any of our projects, please connect with us.

Partner

  • Manning Canning

Principal-investigator

  • Michael Shekter

Centre

  • Business/Social Innovation & Entrepreneurship
  • Food and Beverage Innovation

Lab

  • Centre for Business

Project-year

  • 2014
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