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PH Food Inc. Voucher for E-Business
PH Food Inc.
PH Food Inc. is a well-established producer of bean sprouts, tofu and dumplings. PH is developing a product development project with FIRSt and is now working with the Centre for Business at GBC to on e-business and online marketing strategies. Two marketing students have been engaged to assess the company’s existing marketing strategies, conduct additional market research and develop recommendations for an integrated e-marketing campaign / strategy. The marketing goal is to increase sales of bean sprouts, to support the increased distribution that will come with a launch of the product through the Loblaws network.
Partner
- PH Food Inc.
Principal-investigator
- Tom Arhontoudis
Centre
- Business/Social Innovation & Entrepreneurship
Lab
- Centre for Business
- School of Marketing
Project-year
- 2014