PH Food Inc. Voucher for E-Business

PH Food Inc. is a well-established producer of bean sprouts, tofu and dumplings. PH is developing a product development project with FIRSt and is now working with the Centre for Business at GBC to on e-business and online marketing strategies. Two marketing students have been engaged to assess the company’s existing marketing strategies, conduct additional market research and develop recommendations for an integrated e-marketing campaign / strategy. The marketing goal is to increase sales of bean sprouts, to support the increased distribution that will come with a launch of the product through the Loblaws network.