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PH Food Inc. Voucher for E-Business

October 28, 2016 by

Business Innovation & Entrepreneurship

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PH Food Inc. Voucher for E-Business

PH Food Inc.

PH Food Inc. is a well-established producer of bean sprouts, tofu and dumplings. PH is developing a product development project with FIRSt and is now working with the Centre for Business at GBC to on e-business and online marketing strategies. Two marketing students have been engaged to assess the company’s existing marketing strategies, conduct additional market research and develop recommendations for an integrated e-marketing campaign / strategy. The marketing goal is to increase sales of bean sprouts, to support the increased distribution that will come with a launch of the product through the Loblaws network.

For more information about this or any of our projects, please connect with us.

Partner

  • PH Food Inc.

Principal-investigator

  • Tom Arhontoudis

Centre

  • Business/Social Innovation & Entrepreneurship

Lab

  • Centre for Business
  • School of Marketing

Project-year

  • 2014
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