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The Dressing Bar Voucher for e-business

October 28, 2016 by

Business Innovation & Entrepreneurship

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The Dressing Bar Voucher for e-business

The Dressing Bar Inc.

The Dressing Bar Inc. is a gourmet, artisanal salad dressing producer and retailer. It is currently working with FIRSt on refining and developing an organic, healthy dressing recipe. On the basis of the previous project,The Dressing Bar has recently started another project with the Centre for Business at GBC on improving e-business and online marketing strategies. Students from the Database Marketing I course will work with The Dressing Bar as part of their major project for the semester. The project will be overseen by marketing professors Thomas Arhontoudis and Norm Williams. This is an OCE VEB project – $2000 will be put towards an award for winning student teams.

FULL STORY

For more information about this or any of our projects, please connect with us.

Partner

  • The Dressing Bar Inc.

Principal-investigator

  • Norm Williams

Centre

  • Business/Social Innovation & Entrepreneurship

Lab

  • Centre for Business
  • School of Marketing

Project-year

  • 2014
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