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Tropix Inc. Voucher for e-business
Tropix Coconut Drops
Tropix Coconut Drops is a producer and retailer of delicate coconut drop candies. Tropix is currently working cooperating with GBC through the Student Industry Connection project to develop a coconut slicing tool. It has now started another project with the Centre for Business at GBC on improving e-business and developing marketing strategies. Students from the Strategic Marketing Management course will work with Tropix Coconut Drops as part of their major project for the semester. The project will be overseen by marketing professor Thomas Arhontoudis. This is an OCE VEB project – $2000 will be put towards an award for winning student teams.
Partner
- Tropix Coconut Drops
Principal-investigator
- Tom Arhontoudis
Centre
- Business/Social Innovation & Entrepreneurship
Lab
- Centre for Business
- School of Marketing
Project-year
- 2014