AWARE is curating new ideas to keep their momentum as a first-to-market brand. They also see opportunity to tap into the U.S market and would like to begin research and development of a new vodka-based brand.
George Brown College’s Food Innovation and Research Studio (FIRSt) is collaborating with AWARE on new product line extensions for their vodka-based coolers. AWARE requires assistance from FIRSt to develop 4 new flavours for their submission to the LCBO.
SoCIAL LITE had a goal to introduce three new flavours to its line up and approached FIRSt, who worked through a full development process that included concept development, plant manufacturing, shelf-life monitoring, market research and consumer testing to evaluate 100 flavours on the path to approving the final prototypes.