George Brown College’s Food Innovation and Research Studio (FIRSt) is collaborating with Martin’s Family Fruit Farm. Martin’s Family Fruit Farm is an apple grower and processor in Waterloo. The company first started as a growing operation and has been active in the CPG market for several years with the “Apple Chips”.
AWARE is curating new ideas to keep their momentum as a first-to-market brand. They also see opportunity to tap into the U.S market and would like to begin research and development of a new vodka-based brand.
George Brown College’s Food Innovation and Research Studio (FIRSt) is collaborating with AWARE on new product line extensions for their vodka-based coolers. AWARE requires assistance from FIRSt to develop 4 new flavours for their submission to the LCBO.
SoCIAL LITE had a goal to introduce three new flavours to its line up and approached FIRSt, who worked through a full development process that included concept development, plant manufacturing, shelf-life monitoring, market research and consumer testing to evaluate 100 flavours on the path to approving the final prototypes.
Manuel Murillo, owner of Hermanos Gazpachos, has a goal to share his love of gazpacho on an industrial scale without compromising flavour or taste. Working with the Food Innovation and Research Studio (FIRSt), Manuel created two new contemporary offerings for consumers to enjoy in a travel friendly bottle.